The Elements
of Style

“Fashion isn’t just about clothes. It’s about identity, culture, and the stories we tell the world every time we get dressed.” – James Chapman, Fashion Storytelling Expert

Shop now

OG VICE

Shop now Shop now

Tees

Shop now

Bestseller

Our signature product

Made with care and unconditionally loved by our customers, this signature bestseller exceeds all expectations.

Shop now

Premium materials and
hand-selected finishing touches

Shop now

Our Mission

Vice 99 transforms words and ideas into clothing that carries meaning. Each drop explores a single concept — often drawn from Japanese or other languages — and turns it into a wearable lesson, a story, or a reflection on life. Our pieces celebrate imperfection, nostalgia, empathy, and human connection, giving every wearer the chance to express more than style — to express themselves.

At our core, we believe clothing is more than fabric; it is a canvas for ideas, culture, and identity. Every design is created with intention, blending global inspiration with personal storytelling. By embracing imperfection and honoring all cultures, we aim to connect people across differences and show that beauty lies in what is raw, unfinished, and real.

Vice 99 is not just streetwear — it is a movement toward authenticity, a reminder that flaws are part of our foundation, and that every thread can carry meaning. We create for those who are unafraid to stand out, to question, to reflect, and to wear their truth boldly.

About us

We are three high schoolers with a dream that goes beyond just making clothes — we want to turn clothing into a story. For us, fashion isn’t only about what you wear; it’s about what it represents. Every piece we design carries meaning, rooted in the belief that imperfection, individuality, and culture deserve to be celebrated.

Vice 99 was born from the idea that nothing — and no one — is perfect. Like us, it’s raw, unfinished, and still becoming something greater. Through our collections, we aim to transform words, lessons, and reflections from life into wearable art. Each drop tells a different story — whether drawn from Japanese philosophy, global culture, or personal struggle — and invites the wearer to become part of that story.

We’re building more than a brand; we’re building a movement of authenticity, rebellion, and connection. Vice 99 is for anyone who embraces their flaws, finds strength in their individuality, and believes that clothing should say more than style — it should say something real.

Behind the Threads

At Vice 99, every piece of clothing carries more than just style—it carries intention. Behind the Thread is our way of inviting you into the world of creation, where ideas transform into designs and passion becomes fabric. Here, we share the inspiration, meticulous craftsmanship, and thoughtful details that go into every garment. From the first spark of an idea to the final stitch, our team pours heart and skill into creating streetwear that tells a story—your story.

This is also where we celebrate the people behind the process. The artists, designers, and makers who bring Vice 99 to life are at the core of everything we do. We’ll take you inside our studio, show you the techniques and care that shape each drop, and give you a front-row seat to the creative journey.

But Behind the Thread isn’t just about us—it’s about you, too. Your style, your voice, and your perspective matter. Whether you’re exploring a new drop, asking questions about materials, or sharing your own story with our community, this space is for connection and collaboration. Vice 99 isn’t just a brand—it’s a collective, and every thread we weave exists to bring people closer together, one garment at a time.

The Elements
of Style

New this season

Boxy Distressed Og Vice T-Shirt

Boxy LA Dodgers T-Shirt

Contrast Piped Panel T-Shirt